This review represents my own thoughts, views and understanding of how Digital Altitude operate when I fantasised climbing their money mountain to earn the highly inflated earnings documented in their brochure.
Digital Altitude – I Dreamed and Joined
Name: Digital Altitude
Price To Join: $1 + Plenty of Upsells
Owner: Michael Force
Is It A Scam? Depends what YOU think
What is this DA product all about?
Digital Altitude is purely a MLM scheme where members enrol and earn revenue by enrolling other members into their fold.
Michael Force is the Founder of DA, setting this company up after the demise of Empower Network, to which he was a top performer with. Empower was described by many as a pyramid scheme which imploded resulting in members losing significant amounts of money.
There’s no doubt about the internet marketing skills the former U.S. Marine Michael Force beholds, seen as an internet guru across the world, a sell-out speaker for many venues regarding internet marketing and a family man at heart. His life story is well documented throughout his promotional video, the slickest most professionally created video designed to lure money dreamers into his fold.
When a client enrolls as a member with DA they become an Affiliate. This Affiliate role is easy to describe albeit a complex earning structure but implementing one’s own powerful network is another thing altogether.
Each Affiliate creates their own network by enrolling new members. Every time a new member joins, commissions start to be earned but you have to be one heck of a good internet marketeer, an internet guru yourself to increase your own network and emulate the earning figures their brochure describes.
Who’s this role intended for?
The program is purely designed to lure money dreamers into the DA flock, those people who want to earn vast amounts of wonga, I was attracted into their community through their powerful promotional video, dreaming one day…………….
WA are quite clear what type of people they are looking for to join and help make a fortune: Moms, Dads, High School graduates, College dropouts, Waitresses, etc. But their brochure clearly states their program is NOT designed for Business people – Why?
If you enjoy networking on Facebook, Youtube, Instagram, Snapchat and other Social Media platforms and relish taking your networking skills to a whole new level you may be tempted to get involved.
When I first rolled through their doors I was presented with a Coach, Ash who created positive thinking podcasts. A nice guy who briefly explained the Affiliate role. When I cut to the chase and asked the most efficient way to target potential dreamers, an explanation of mass Social Media networking and advertising through Facebook seemed to be their top priority marketing skills to become successful.
I spent two weeks to make the most of my $1 start-up fee before the monthly membership fee materialised. This is a mindset course intended for positive thinking proclaiming YOU can do this. All I watched were well presented videos of Michael Force describe the role very briefly concentrating mainly on what car I will be buying in the future, what style of home I will be able to purchase and where’s best to invest and hide all the money I will soon be earning. To be honest, this did put me off.
How does this DA Program work?
This program rolls through an MLM scheme where earnings are simply derived from your downline – You earn commissions from people who you enroll and others they enroll into the DA membership. This is my understanding how it works:
Each member climbs the DA money mountain in these stages:
Each stage is split up into 3 separate Tiers. These are the people you and your downline enroll. You earn a different % of commissions dependant on what Tier you and your downline is on.
Tier 1: is the people you enroll, Tier 2: is the people Tier 1 enrolls and Tier 3: is the people Tier 2 enrolls. Once you climb up the Tiers your % of commissions increase:
- Tier 1: Earnings = 40%
- Tier 2: Earnings = 50%
- Tier 3: Earnings = 60%
Cost of DA and their payment structure
When you join Aspire a monthly membership payment is required in order to receive commissions from your downline and the % of commissions increase as you and your downline climb the Tiers:
- Tier 1: Costs $37 month – Earnings = 40%
- Tier 2: Costs $67 month – Earnings = 50%
- Tier 3: Costs $127 month – Earnings = 60%
All the stages have to be purchased in order to earn commissions from your downline reaching these stages, for example:
To receive commissions from your downline purchasing Base, it’s imperative you purchase Base to entitle yourself as a Base member, your commissions will be passed to your upline if you fail to purchase each stage.
Yep, it’s all designed to keep you spending as you climb the money mountain to keep your commissions rolling in. The separate stages cost:
- Aspire – $127 month on-going for Tier 3
- Base – $597 One time payment
- Rise – $1,997 One time payment
- Ascend – $9,997 One time payment
- Peak – $16,997 One time payment
- Apex – $27,997 One time payment
A lot of money – Hey?
The % in the tiers are paid to you when your downline reach and purchase each stage of the mountain, as long as you have purchased that particular stage.
You should see the earning potential once you reach Apex, a phenomenal figure is represented in their brochure but this earning potential estimates you will have 5,000 people in your downline once you reach Tier 3 on Apex. Quite honestly, this is one mighty fine dream for me.
You are wholly dependant on your downlines results here and this did put me off.
Tools, Training and Support
You seem to be supported exceptionally well but I never walked through Aspire’s doors to find out more. What I do understand however, each stage is split up into training modules which are video based, taught by Michael Force and his team of players. It’s a case of working your way through each stage of the training modules climbing your way up the money mountain.
I did become a member of their Facebook group where questions and answers are provided by the community, so they do support outside of their platform too.
My short amount of training briefly touched on networking within Facebook, creating promotional DA videos on YouTube and advertising through Social Media, an enticement learning program designed to attract the utopian fantasist.
In among their training modules are add on products which they expect you to purchase to accomplish success. These create more income streams as you receive commissions from purchases in your downline.
These add on products are basically additional upsells which include Basic, intermediate to Experienced courses on:
- Branding and Social
- Content and Blog
- Traffic and Funnel
Digital Altitude boast 48 add-on products resulting in 60 potential income streams.
You are also entitled for the company to close potential sales on your behalf but they take a cut from the commissions you receive – Kind !
So hats off to support here but it will cost you !
Pros and Cons of Digital Altitude
- Excellent Training
- Well Supported
- Slickest introductory video on the web
- Highly impressive website platform
- Reach Apex – Congratulations
- How deep are your advertising pockets?
- Each stage must be purchased in order to receive commissions from your downline reaching that particular stage
- Suitable for an experienced networker
- You are only selling pipe-dreams
- Far too many add-ons / Upsells
- Expensive to purchase each stage
- Wholly reliant upon how your downline performs
- Their brochure earnings figures are way too inflated in my view
Ok, Michael Force is probably one of the most experienced marketeers on the web and he is teaching the successful route to success if you have the determination to aspire but you are wholly dependant to how your downline performs as these people are paying your commissions. I therefore do not consider this a scam but is it a fair opportunity for the inexperienced?
Personally, I wasn’t happy with the thought of luring inexperienced dreamers into a business. The thought of the unanswerable question – how deep do my pockets have to be for advertising frightened me. The cost of all the stages and add-on products essential to be purchased to achieve commissions certainly put me off.
Another concern is the crackdown Google placed on companies such as Empower Network as they were found to be supporting ‘Get Rich Quick’ schemes, resulting in de-ranking them leading to members losing substantially. Empower seemed to have remodelled yet Pinterest has already cracked down on affiliate links, will other Social Media platforms follow and how will the future determine this type of advertising?
There are people making money, their Facebook page predominantly advertises these individuals yet the role does require a thick skinned natural ability to coax inexperienced fantasists whilst relying on their ability to earn revenue.
Not for me! I think the only way forward to run an online business is to have a website delivering high quality content rather than leading dreamers to capture pages.
What about you?
How about this:
- Expert training on how to legitimately run an online business
- How to build a website around your niche
- How to promote your niche effectively on the web
- Earn revenue genuinely through your website
- Help and Support every step of the way
- Over 600,000 members and counting
- 98% Positive Review Rate
Thanks for reading.
If you have any questions, please drop them in the comments section below. I will be happy to help,