How To Improve A Search Engine Ranking – 10 Steps To Rank Content

As a member of Wealthy Affiliate we were asked if a seminar would be beneficial to help members achieve high ranking content. An addition to the visual training members receive through their certification course.

Obviously members jumped at the chance agreeing to this and a seminar was organised by Jay, a Wealthy Affiliate member, an expert in online marketing.

How To Improve A Search Engine RankingThis seminar on how to improve a search engine ranking provided details for a 10 step process every blogger should use when creating an article in order to drive traffic to their website.

This recorded seminar has been so beneficial to members including myself, I thought I’d share what I learnt. Couple this with the expert training courses developed by the founders, it’s simply the best place to achieve online success.

You really learn the proper way to run an online business when you surround yourself with internet gurus like Jay. Wealthy Affiliate have a bucket load of experienced members you can learn from.

Nothing is too technical either, a no nonsense approach without all the technical jargon most throw into the mix. Once shown you grasp the concept straight away.

The 10 step process for getting content to rank is:

  1. Research a targeted keyword
  2. Research the SERP competition for your chosen keyword
  3. Writing content. Keeping this keyword in mind
  4. Customise the meta title and meta description
  5. Placing images in your written content
  6. Linking to other posts and pages from your written content
  7. Optional: Test your post with a small PPC Campaign
  8. Share a link to your post via Social Media
  9. Fetch as Google inside Google Webmaster Tools (GWT)
  10. Make a related YouTube video

Research a targeted keyword

It’s always a good idea to have a Writing Ideas document. I’ve made one in Google docs where brainstorming ideas are added. Whenever you think of an idea, what to write – get it written down so it’s not forgotten.

Before any keyword research is done, you basically have a preconceived idea in your head for what your next post is to be about and who your intended targeted audience is for. Your idea may be taken from current events, a recent popular topic or product, what’s hitting the latest news or generally adding to your website your next promotional idea. These are generally your thoughts and ideas what to write about for your next post.

Keywords are simply the words we type into the Search Engines when performing a search.

Once you have chosen your next post’s topic, jump into the keyword tool and do some research for a powerful keyword to use.

Once you gain authority and trust with the search engines, your focus should be on the Quoted Search Results (QSR) and Keyword Quality Indicator (KQI).

First, place your keyword into Jaaxy and scan. Look for KQI green lights first. From there look for the QSR.

Jaaxy Keyword Tool

Jaaxy Keyword Tool

Search volume becomes less irrelevant for the well established websites because once you write about your root keyword you will rank for other related keywords within your content which eventually adds up the Search Volume, resulting in more traffic to your post.

Once a keyword is found jump into the ‘Moz Keyword Difficulty’ to reassure results with Jaaxy.

99% of the time Jaaxy and Moz speak the same language and the results agree. It’s a case of peace of mind, you’ve chosen the right keyword.

Another benefit of using Moz, it enables you to research the SERP competition for your chosen keywords. It’s all to make sure the competition you are up against isn’t too difficult.

SERP stands for Search Engines Results Page.


Research the SERP competition for your chosen keyword

You want to make sure the chosen keyword has low competition and the competition you’re up against isn’t too difficult either.

SERPJust because a keyword has a low competition number, meaning you are not competing for the same keywords from that many sites, it doesn’t mean those sites aren’t extremely powerful. This could be a reason why you have low competition for those keywords because the actual competition is so strong and no one wants to try ranking for that particular keyword.

For example: If you search a keyword and find a very high traffic result yet it has such low competition, that’s usually the sign that says this is a tough competition keyword.

One of the easiest ways to look for your SERP competition is simply by Googling your targeted keyword.

Look at the results page after pressing enter from Googling your keywords.

You don’t want to be up against too many authority or ecommerce sites like Wikipedia, Amazon, eBay and YouTube or the vendors website for example.

Watch out for several videos in the top results (assuming that your strategy is content not video).

Check for duplicate site listings from the same website.

If you are in the predicament of results showing too many of these listings, it’s time to concentrate on other keywords as this is fierce competition.


Writing content. Keeping your chosen keyword in mind

Your chosen keyword should only be the initial idea or concept of the article you are to write about.

KeywordsIt’s important to note, the idea is not to evolve the article around a single keyword. The keyword is the basic topic. Place the keyword in the title and above the fold, somewhere within the first 2 paragraphs. Always make sure your written article makes sense. The legitimate way is not to keyword stuff.

Never worry about how many words a paragraph should contain. Concerns should only be: It reads well, contains quality content and looks inviting.

After that, don’t worry about the keyword. Just write naturally without trying to place it more times within your article. If you are completely focussed on the keyword you will not write good content.

Use these tips for writing an article:

  • Write content in small paragraphs
  • Use exciting headers in among the text
  • Insert images to break up your text

These tips break up the written content making it easier to read. These simple steps engage your audience to read the entirety of your written text.

An unbroken paragraph of a sea of words comes across as a task to read and doesn’t look inviting resulting in information that doesn’t get absorbed.

The whole purpose of blogging is to engage viewers to read your entire article.


Customise the meta title and meta description

The weirdest thing about the internet is the fact that most blogs consist of the loosest information, certainly not how you and I were taught to write back in School and College days. There’s no doubt in the way internet articles are written today come across different to the way books are created or a university paper is written.

With the huge benefit and beauty of the internet not having a qualification standard for being able to blog the door is open for anyone to get involved.

Blog to successFocus your attention on this:

As long as you’re getting your point across in your written article, that’s all you should worry about.

Don’t worry about the volume of words, quality content is priority. Make sure your text is broken up into small readable pieces. Blogging sounds difficult for many but once you have a few posts under your belt, the whole process becomes second nature.

Don’t ever be put off starting a career in blogging thinking you need to be an expert writer, nobody is perfect. The perfect article doesn’t exist.

Customise the meta title and meta description

Meta Title:

  • Make sure your Meta Title has 55 characters.
  • Within those 55 characters make sure your keyword is in the title

The reason you create a custom Meta Title is that it gives you the opportunity to control what is shown in the Search Engine’s Results Page (SERP)

Meta Description:

The views regarding a Meta Description do conflict. Some say don’t bother because Google will figure it out. Others say make a description and make it a habit because it enables you to control what’s shown in the SERP.

Personally I think controlling what’s shown is your first impression to people searching and that to me is beneficial, so I try and make a good impression with a carefully crafted description.

If that’s you:

  • Make sure the description is 155 characters long.
  • Get your keyword into the Meta Description.

The Meta Title and Meta Description can all be done inside the All In One SEO beneath the post in your back office.

Underneath editing a post, there’s a window tab open, titled ‘All In One SEO pack’

Within this tab is where you customise your Meta Title and Meta Description.

Meta Title and Meta Description

Meta Title and Meta Description

Your Post Title can be the same as your Meta Title. You can add a dash and make it more interesting and inviting to people searching.

If you don’t fill in your Meta Title, SERP will use your Post Title followed by your website / blog name and this can make your SERP title too long.

It’s all down to personal preference, whether you want your blog name to appear with your title in SERP.


Placing images in your written content

There are loads of free images available online. I use them frequently.

If you are an affiliate member of a free Associate Program like Amazon you have the authority to use their website’s images for the products you are promoting.

Images can be customised the way you want as long as you are authorised to do so. Canva is an excellent website for customising images.

Images are a powerful source to get your message across, breaking up your content making it more inviting and readable. They make the whole design of your blog post more attractive and professionally designed.

Mobile Camera Free Images

Ideally your images want to be placed centre or on the right with text wrapping down the left hand side as opposed to placing images on the left. A paragraph written to the left of an image doesn’t interrupt your reading pattern. It’s the way we are accustomed to read.

Add an ‘alt tag’ describing your inserted image. An ‘alt tag’ is similar to a ‘meta tag’ but describes the image. The initial purpose of an ‘alt tag’ is to help the visually impaired, enabling them to hover over the image to read your description. Their computer program may even be configured to talk and relay the hovered message within the ‘alt tag’

The ‘alt tag’ description can also help SEO find a post.

Top Tip: Make sure you also have an image which is shareable. Make an image large enough and set as a featured image, available in the right hand side of the WordPress settings when editing your post. This has the advantages of showing up when your web page link is shared in Social Media.


Linking to other posts and pages from your written content

Every time you write a post, find a place for an internal link to one of your other website’s posts.

HyperlinkYou are simply telling people to go to this page on my site as well.

Find a place to link to your older content and popular content too.

It’s vital your anchor text is appropriate to the written article your pointing people to.

Just highlight the text within the written document and provide a link rather than the ‘click here’ method.

If you can’t find words to link to internal pages, don’t worry about it. Like the use of keywords, never try and stuff them into places. This can dramatically reduce the quality of an article.

Linking to other posts is not an essential requirement for every post but it does show the Search Engines that you are providing plenty of quality content to which they will rank you for.

You will find the opportunity to link to internal pages and posts as your website becomes larger and more established due the the increase in posts.

It’s something to make a habit of as time moves forward with your website’s creation. Search Engines like internal linking, it’s a sign of a quality website.


Optional: Test your post with a small PPC Campaign

This is totally optional as many starting out are on a tight budget.

This method doesn’t help rankings but does give an idea of conversion optimisation. How many click your advert and convert. It allows you to test a post’s conversion rates for a small amount to give an idea of how powerful you have written your content. Don’t spend anymore than $10. The purpose is to give you an idea how your Call To Action is progressing.

Places to promote a post in a Pay Per Click (PPC) advert are:

  • Facebook
  • Bing
  • Yahoo
  • Sometimes Google

This can determine if your ‘Call To Action’ (CTA) requires improving. What do you want people to do at the end of reading your article. Are your intentions for people to share your article, do you want them to get in touch, click somewhere, visit another post, fill out a form, watch a video?

An advert determines if you CTA needs improving.

PPC Campaign

An advert instantly promotes you to the top of Search Engine results because you are paying them to do so. This method allows you to spend a small sum to give a good idea to whether your CTA needs improving enabling you to test and tweak different components to find out what’s working and isn’t. It’s all to get better results

This method provides powerful information like, whether you’re content is getting shared, you’re receiving comments, visitors are stopping on your page long enough reading your content. Tweaking may produce better results.

Once you’re happy with your CTA, stop your adverts because you will have determined whether your article is good enough.


Share a link to your post via Social Media

The great benefit of creating posts and driving traffic into your website is to share the links for your posts via Social Media. This can be as beneficial as a PPC campaign and is a preferred method for most especially if you have a great following and responsive circles within any Social Media.

It’s always a good idea to constantly keep building up your Social Media circles. Having this mindset provides a powerful source of traffic to let your circle’s audience read your article first before you receive organic traffic through the Search Engines through high rankings.

Although there is no proof to this statement, it’s generally thought providing links to your posts in this way leads to more traffic which in return leads to higher rankings.

Google+ Link

Link via Google+

My prefered Social Media share options are:

  • Facebook
  • Twitter
  • Google+
  • Pinterest

It’s always beneficial to talk to your circles when providing links to your posts. Tell them what your new post is about, connect with them, be personal, this is Social Media after all. Treat it like you are writing them a letter. Interact with your social friends, ask them for their thoughts. This creates trust with your audience which in return leads to traffic to your website.

Which post do you think will have more engagement – a link or a personalised written engagement of what your post is about and then a link?


Fetch as Google inside Google Webmaster Tools (GWT)

It’s not essential to fetch as Google inside GWT everytime you post a comment but get into the habit of doing so fairly regularly, once you have created a few posts.

Google Webmaster Tools

To accomplish, enter inside Google Webmaster Tools:

  • On the left it says crawl
  • Click Fetch as Google
  • Add your URL and click Fetch
  • Once processed, click Submit to Index

Make sure your new post is in your sitemap

Whilst you are in the Crawl area you can re-submit your sitemap:

  • Go to Google Webmaster Tools
  • Crawl
  • Sitemaps
  • Select all your sitemaps and re-submit them

Make a related YouTube video

To make a video to coincide with your post, relating to your article and place it on YouTube is like producing the cherry on top of the cake. This is a great way to leverage your skills and produce a post that has the potential to take your website to the next level through a dramatic increase in traffic growth.

Youtube VideosThis is simply taking your article and literally turning it into a video.

You can do a Powerpoint presentation with audio, an in-camera editorial with a webcam or a screencast of your computer, walking visitors through the process depending on the written article’s subject.

You could even turn your separate paragraphs into an individual video enabling you to turn one article into 3 or 4 videos. Many bloggers do not recommend long videos making this method a superb way to promote an article through small seminars. Small snippets make it possible for everyone to digest your material easily. Powerful stuff.

In the video description make sure you add your content URL to give your YouTube audience the pathway to your article. For the full article: Visit here (URL).

Important: Make sure you add the full URL address including the http:// – This makes it a proper hyperlink. Many forget and make this mistake.

Insert full URL address

Once you have posted your YouTube video, embed this video in an appropriate area within your article as this will add additional traffic.

Once you have built up a library of videos in YouTube, annotations can be added linking your videos to each other, leading to more traffic.


And Finally

Repeat, Repeat ,Repeat, for every post you create. It’s all about driving as much traffic as you can to your website. Google knows when you receive visitors. The more traffic you receive the more your rankings will increase.

The Most Comprehensive Learning Cycle

Personally, I haven’t got into creating videos, PPC or Moz yet as I am steadily going through Wealthy Affiliate’s Certification course. This exciting part is yet to come for me.

I must admit I have become addicted to their Keyword Tool, it’s the most powerful gadget I’ve ever come across to boost your posts rankings. It’s certainly working for me.

This Keyword Tool is an integral part of Wealthy Affiliate’s marketing accompanied with very detailed yet simplified training. It’s all geared up to enable your posts to achieve high rankings in the Search Engines.

It’s also geared up to choose High traffic / NO competition keyword titles to place you on the first page of YouTube results too. I Can’t wait for that course.

If you have the urge to start making money online but wonder what the heck all these strange abbreviations mean, I was in that situation before I joined Wealthy Affiliate. They teach exactly how it’s done through video training. I don’t know about you but when I watch someone actually implementing, I grasp the concept straight away, much better than reading text like this post.

If you are currently struggling getting traffic to your website, these guys will show you how.

Getting Started shows how you can get onboard and try their free starter package. No experience whatsoever is required. You’ll be amazed how simplified their training courses are put together. Training, Help and Support are #1 Priority for EVERY member.

My honest review about Wealthy Affiliate shows how WA trained me to turn my niche into an online business.


SimonThanks for taking the time to read.

If you have any questions, please ask in the comments section below.

Thanks,

Simon.


 

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